tendance
premium phone
Sony entered the phone market in 2001 in a joint
venture with Ericsson.
Those early feature phone days brought plenty
of success. Even up until 2012 Sony was doing good.
They were the fourth-largest smartphone manufacturer
by market share in 2012 But things nosedived
sharply thereafter.
One of the major reasons Sony’s smartphones
weren’t successful in the years that followed
was the company’s overall strategy for the mobile
market.
Sony, being a technology giant, wanted to become
the Apple and of Android by offering premium phones only.
In 2012, Sony Mobile’s CEO said “That is where the value
is, that is where the money is referring to the top segment.
The problem was the Android market was demographically
very different from that of the iPhone Android users had
a wide variety of smartphones to choose from, and
premium prices had to be backed up by significant
hardware features or consumers would just get
something cheaper that offered pretty much
the same experience The reason I’m saying all
of this is that in 2020 Sony is still following
the same strategy The Xperia 1 Mark 2 launched
earlier this year had a price tag of $1200 and
the phone, in almost every way was inferior to the
Galaxy S20+ which was available for cheaper.
Sony has a new flagship up for launch on September
17th called the Xperia 5 mark 2 and we have
every detail about the handset including the specs
and the whole promotional videos and it looks like
this is going to be a really great handset with
promising features provided Sony price this thing
right First up, this is going to be a compact version
Sony price
of the Xperia 1 mark two When I say compact, it’s
compact only in screen size In other areas, it’s
actually better.
One of the best features of this handset is actually
in software Sony will borrow a page from its Alpha-
series mirrorless cameras by enabling real-time
eye-tracking when you point the camera at both
humans and animals On Sony’s cameras, eye-tracking
makes it easy to nail focus on your subject consistently.
So if this works on this phone then Sony’s autofocusing
will be on top The phone can also take a 20-frames-
per-second burst mode that can automatically adjust
the camera’s focus and exposure between shots.
When it comes to video, this phone supports 4K video
capture at 120fps with HDR enabled That’s way
better than the Galaxy Note 20 Ultra that does 120fps
at 1080p This phone also has what Samsung and
Apple’s flagships don’t, a headphone jack The phone
also comes with its suite of proprietary audio codecs
coupled with front-facing stereo speakers, the audio
department of this handset looks to be better than
the rest There’s also a 120Hz of screen refresh rate
in a 6.1″ 1080p plus display There’s also a gaming
mode that enhances the gaming experience, a triple
camera setup, and a 4000mAh battery to power all
of these On top of that Sony also said that they will
provide 3 years of software updates for this year
along with the Xperia 1 mark 2 All in all, a really
promising handset to consider.
Sony taking positive steps lately
Sony has been taking positive steps lately
I mean it has cut back its bloated software
and streamlined its user interface, moving
closer to stock Android The focus on screen
quality, the shift to a cinematic format, and bringing
camera features from its excellent Alpha series
mirrorless camera is a smart move.
But like I’ve said, if they don’t price this thing right then
it won’t sell in good numbers And not just the pricing,
Sony still has work to do to change perceptions.
Making great phones isn’t enough if you can’t get
enough people to try them and That means backing its
phones up with smart marketing Anyway, let me know
what do you think about this down in the comments
